Ship or Die at Accelerate 2025: Lightning Talk: Doodles

In a groundbreaking announcement at Accelerate 2025, Austin Hurwitz, head of strategy and business development at Doodles, unveiled DreamNet - a revolutionary storytelling protocol set to redefine the creative economy. This Solana-based platform promises to merge AI, blockchain, and community-driven content creation, potentially disrupting the entire entertainment industry.

Summary

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DreamNet represents a paradigm shift in how stories are created, shared, and monetized. By leveraging blockchain technology and artificial intelligence, it aims to create a decentralized ecosystem where creators, fans, and AI agents collaborate to build persistent narrative worlds.

The protocol introduces the concept of tokenized lore assets, turning characters, items, and scenes into collectible, on-chain assets. These assets serve as composable building blocks that anyone can use and speculate on, forming a shared canon that AI agents can reference, remix, and expand.

DreamNet's innovative approach transforms storytelling into a marketplace where ideas evolve and accrue value over time. It introduces a reward system that ensures creators and asset holders benefit from the use and popularity of their contributions, creating a more equitable model for content creation and distribution.

Set to launch on Solana this summer, DreamNet promises to usher in an era of programmable entertainment, offering a wide range of possibilities from AI-native streaming shows to fan-owned universes and token-gated narrative hubs.

Key Points:

The Problem with Current Media Models

Austin Hurwitz began by addressing the fundamental issues with today's media landscape. He pointed out that the current model is extractive, primarily benefiting platforms rather than creators and audiences. In this system, creators publish content, audiences consume it, and fan creativity is often treated as free labor without proper credit or compensation.

The situation has been further exacerbated by the emergence of AI giants who scrape and monetize content without adequately rewarding the original creators. This imbalance in the creative economy has long been a point of contention, highlighting the need for a more equitable system that values and rewards all participants in the content creation process.

Introduction to DreamNet

DreamNet emerges as a solution to these systemic issues in the media industry. Described as a "storytelling protocol," it represents a revolutionary approach to content creation and distribution. The platform is designed to facilitate collaboration between human creators, AI agents, and audiences in building persistent narrative worlds.

Hurwitz likened DreamNet to "GitHub for storytelling," emphasizing its nature as a living, evolving system. This comparison underscores the platform's potential to become a central hub for collaborative storytelling, where narratives can be forked, merged, and expanded upon by a diverse community of creators and fans.

Tokenized Lore and Asset Creation

One of DreamNet's core features is the tokenization of narrative elements. Characters, items, scenes, and other storytelling components become collectible assets on the blockchain. These tokenized lore assets serve as composable building blocks that anyone can use to create new stories or expand existing narratives.

This approach transforms storytelling into a dynamic marketplace. Creators and fans can speculate on these assets, believing in their potential for adoption and integration into broader narratives. As these assets connect and interrelate, they form a shared canon - a collective mythology that grows and evolves with community input and AI assistance.

AI Agents and Autonomous Characters

DreamNet introduces the concept of AI agents - autonomous characters that can act independently within the narrative worlds. These agents can evolve with the story, contribute to world-building, and interact with human-created content in novel ways.

Builders and creators can leverage these AI agents to develop games, animations, quests, and other interactive experiences. This fusion of human creativity and AI capabilities opens up new possibilities for immersive and dynamic storytelling, blurring the lines between creator, audience, and artificial intelligence.

Community Participation and Rewards

A key aspect of DreamNet is its focus on community participation. The platform is designed not just for professional creators and builders, but for fans and enthusiasts as well. Community members can collect tokenized lore assets, interact with content, complete quests, and contribute to the expanding narratives.

Importantly, DreamNet introduces a reward system that recognizes and compensates community contributions. As assets are used and stories evolve, fees and rewards flow back to creators and asset holders. This creates a flywheel effect for participatory IP, where everyone involved in the ecosystem can share in the upside of successful narratives and popular assets.

Solana Integration and Upcoming Hackathon

In a significant announcement, Hurwitz revealed that DreamNet will be launching on the Solana blockchain this summer. This choice was attributed to Solana's growing financial and AI infrastructure, high-speed throughput, and user-friendly onboarding experience.

To kick off this partnership, Doodles is organizing a character agent hackathon starting June 26 at Solana HQ in New York City. This event will provide builders with the opportunity to experiment with lore-rich agents from the Doodles universe, compete for over $50,000 in prizes, and contribute to shaping the foundation of this new creative economy.

Facts + Figures

• DreamNet is set to launch on Solana in the summer of 2025
• The platform is described as "GitHub for storytelling"
• DreamNet allows for the creation of tokenized lore assets on the blockchain
• AI agents in DreamNet can act autonomously and evolve with narratives
• A character agent hackathon is scheduled for June 26 at Solana HQ in NYC
• The hackathon offers over $50,000 in prizes
• Doodles has partnered with major brands like McDonald's and Adidas
• DreamNet aims to create a marketplace for evolving stories and ideas
• The platform introduces a reward system for creators and asset holders
• Community members can earn rewards by interacting with content and completing quests
• DreamNet supports the creation of AI-native streaming shows, interactive on-chain comics, and agent-powered role-playing games
• The platform enables the development of fan-owned universes and virtual events run by AI characters
• Token-gated narrative hubs and remix platforms for community-created IP are possible on DreamNet

Top quotes

1. "It's time we flip the script."
2. "DreamNet is a storytelling protocol where agents and humans and creators work together to build persistent narrative worlds."
3. "Think of it kind of like GitHub for storytelling."
4. "This is infrastructure for the programmable entertainment era."
5. "As these assets connect, they form a shared canon, one that AI agents can reference, remix, and expand."
6. "Ultimately, what we're building is a flywheel for participatory IP, one where everyone shares in the upside."
7. "In our world, everyone plays a role."
8. "We've chosen Solana as our official blockchain partner on which to build the future of community-driven AI."

Questions Answered

What is DreamNet?

DreamNet is a storytelling protocol that enables creators, AI agents, and community members to collaboratively build persistent narrative worlds. It's a blockchain-based platform that tokenizes story elements like characters, items, and scenes, turning them into collectible and composable assets. DreamNet aims to create a new ecosystem for storytelling where ideas can evolve, accrue value, and be remixed by both humans and AI.

Why is DreamNet being built on Solana?

DreamNet has chosen Solana as its blockchain partner due to several key factors. Solana's growing financial and AI infrastructure provides a solid foundation for DreamNet's ambitious goals. Additionally, Solana's high-speed throughput ensures that the platform can handle the complex interactions and transactions required for a dynamic storytelling ecosystem. Finally, Solana's user-friendly onboarding experience aligns with DreamNet's goal of making participatory storytelling accessible to a wide audience.

How does DreamNet benefit creators and fans?

DreamNet introduces a more equitable model for content creation and distribution. Creators can monetize their ideas by creating tokenized lore assets that others can use and build upon. As these assets gain popularity and are used in various stories or applications, creators receive rewards and fees. Fans also benefit by being able to participate actively in the storytelling process, collect valuable assets, and earn rewards for their engagement and contributions to the narrative worlds.

What kinds of projects can be built on DreamNet?

DreamNet supports a wide range of creative projects in the realm of programmable storytelling. Some possibilities include AI-native streaming shows, interactive on-chain comics, agent-powered role-playing games, and fan-owned universes. The platform also enables the creation of virtual events run by AI characters, token-gated narrative hubs, and remix platforms for community-created intellectual property. Essentially, DreamNet provides the infrastructure for any project that involves collaborative, evolving narratives.

How do AI agents work in DreamNet?

AI agents in DreamNet are autonomous characters that can act independently within the narrative worlds. These agents can evolve alongside the story, contribute to world-building, and interact with content created by humans. Builders and creators can use these AI agents as the basis for various interactive experiences, such as games, animations, or quests. The integration of AI agents adds a dynamic and unpredictable element to storytelling, creating more immersive and evolving narrative experiences.

When will DreamNet be available, and how can people get involved?

DreamNet is set to launch on the Solana blockchain in the summer of 2025. To kickstart engagement with the platform, Doodles is organizing a character agent hackathon beginning on June 26 at Solana HQ in New York City. This event will allow builders to experiment with lore-rich agents from the Doodles universe and compete for over $50,000 in prizes. Interested parties, whether they're builders, creators, brands, or enthusiasts who believe in open and on-chain IP, are encouraged to reach out and get involved in shaping this new creative economy.